Free ROI calculator
An ROI calculator compares what you put into an investment with what you got back. Use the free calculator below to get return on investment %, net profit, annualized ROI, payback months, and campaign ROAS.
Use ROI = net profit / total investment cost. Net profit equals the amount returned minus the amount invested and any extra costs.
Use this simple ROI calculator for marketing, CRM, project, AI, or business investments. Your numbers never leave your browser.
Use this tab for marketing ROI, SEO ROI, online marketing ROI, CRM ROI, or AI ROI when revenue attribution is available.
The downloadable ROI tracker lets you compare multiple projects side by side instead of calculating one static number.
Download the Excel and Google Sheets version so you can keep the ROI calculator, marketing ROI calculator, annualized ROI math, and multi-row investment tracker.
Privacy line: your numbers never leave your browser.
This free ROI calculator gives you the core math. The Accounting & Finance bundle helps you connect ROI, forecasting, expenses, cash flow, budgets, and financial reporting in one toolkit.
19 templates ($20-$50 each), bundled for $79. Over $300 in savings.
ROI = (amount returned - amount invested) / amount invested x 100. Example: invest $10,000 and get back $13,000. Net profit is $3,000, so ROI = 3,000 / 10,000 = 30%.
Plain ROI ignores time. Annualized ROI shows the yearly rate: ((1 + ROI) ^ (1 / years)) - 1. A 30% return over 3 years is about 9.1% annualized, which makes different time horizons easier to compare.
It depends on context and risk. Broad stock-market returns have historically averaged roughly 7% to 10% a year; a marketing campaign may need several times its spend; a software purchase is often judged on payback period.
Marketing ROI = (revenue from campaign - campaign cost) / campaign cost. ROAS = revenue / ad spend, usually shown as a ratio like 4:1. Use ROI when profit after costs matters and ROAS for a quick revenue-per-dollar read.
ROI measures profit relative to the cost of a specific investment. Return on equity measures profit relative to shareholders' equity. Rate of return usually implies a time period, so make sure you are comparing the same metric.
A positive ROI alone does not make an investment wise. Compare it against your hurdle rate or cost of capital, the minimum return you require for the risk. If ROI does not clear that bar, the money may be better used elsewhere.
ROI is simple but blunt. It ignores risk, ignores the time value of money, and can change based on how you define cost and gain. Use annualized ROI for time comparisons and weigh risk separately.
For property, ROI = (annual rental profit + appreciation) / total cash invested. Put $50,000 down and net $6,000 a year after expenses, and cash-on-cash ROI is 12% before appreciation.
Yes. If you get back less than you put in, ROI is negative and the investment lost money. A -20% ROI means you recovered 80 cents on the dollar.
It depends on risk and alternatives. Long-run stock-market returns average about 7% to 10% a year; marketing and project ROI are judged against their own benchmarks.
ROI measures profit relative to cost after all costs; ROAS measures revenue per dollar of ad spend and ignores other costs.
Annualized ROI = ((1 + total ROI) ^ (1 / number of years)) - 1, which converts a multi-year return into a yearly rate.
Yes. A negative ROI means the investment returned less than its cost.
Subtract campaign cost from the revenue it generated, then divide by the campaign cost.
Not always. A higher ROI can come with higher risk or a longer time horizon, which is why annualized ROI and risk matter for comparison.
The calculator above is free. If you want a spreadsheet you can customize and keep, these premium Excel and Google Sheets templates go further.
Get started today before this once in a lifetime opportunity expires.
