Are you a business owner, manager, or consultant? You need an organized SWOT analysis to make better strategic decisions. A SWOT analysis template Excel can simplify the process and map out your strengths, weaknesses, opportunities, and threats in no time.

This ready-to-use Excel SWOT analysis template comes with a fully customizable matrix, a competitive analysis sheet, and an action plan section. So, you can use it to capture insights, compare performance, and plan next steps in one streamlined file. The template is also compatible with Google Sheets.

A SWOT analysis is a strategic tool used by businesses to understand their strengths, weaknesses, opportunities, and threats. It helps companies make informed decisions by evaluating both internal and external factors.

• Strengths are the things your business does well, such as unique skills, resources, or advantages over competitors.
• Weaknesses are areas where your business could improve, like a lack of resources, inefficient processes, or gaps in skills.
• Opportunities refer to external factors that could help your business grow or succeed, like emerging market trends, technological advances, or new customer needs.
• Threats are external challenges that could negatively impact your business, such as competition, market downturns, or changes in regulations.

By conducting a SWOT analysis, companies can gain a clearer picture of where they stand, prioritize actions, and develop effective strategies. This analysis can be applied to various levels, from individual projects to the overall business strategy.

Why Use Our SWOT Analysis Template?

Running a SWOT analysis in Excel doesn’t have to be complicated. Our SWOT analysis Excel template is designed to make the process fast, clear, and actionable.

• Save time: Skip formatting. Just open the SWOT analysis spreadsheet and start entering your data.
• See the full picture: Organize strengths, weaknesses, opportunities, and threats in one place.
• Compare easily: Use the competitive matrix to rank your business against competitors.
• Plan your next move: Add action steps directly in the template to address gaps and seize opportunities.
• Customizable: Adapt the SWOT Excel sheet to fit any business, project, or industry.
• Works anywhere: Use it in Excel or as a Google Sheets SWOT template for easy collaboration.

SWOT Analysis Template Features

Our SWOT analysis template Excel is packed with tools to help you get strategic insights fast. Here’s what you will find inside:

• Color-coded matrix: See strengths, weaknesses, opportunities, and threats in a clean, organized format.
• Grading system: Score each item from 1–5 to measure impact or priority.
• Competitive matrix: Compare your SWOT results against competitors and see rankings instantly.
• Action plan section: Write specific steps to improve weaknesses and take advantage of opportunities.
• One-click macros: Switch to full-screen mode or clear data instantly (Excel only).
• Cross-platform ready: Works in Excel and as a Google Sheets SWOT analysis template for easy sharing.

How to Use It

One of the best things about our SWOT analysis template Excel is how easy it is to use. See how to use it below:

1. Enter your data: Start in the SWOT Analysis sheet. Fill in your strengths, weaknesses, opportunities, and threats, and assign a grade from 1–5.
2. See your results: The template automatically displays your inputs on the right side.
3. Assess competitors: In the SWOT competitive matrix sheet, input competitor data and grade them. The template will show how you rank against your competitors.
4. Create an action plan: Use the action plan section to outline steps to improve your grades and business strategy.
5. Use macros: Click the Full-Screen macro to hide ribbons or use the Clear Data macro to start fresh (be careful, this can’t be undone).

Who Is This Template For?

This SWOT analysis Excel template is perfect for anyone who needs to evaluate a business or project strategy. You will find it useful if you fall in any of these categories: 

• Business owners looking to identify strengths and weaknesses in their company.
• Managers wanting a clear view of opportunities and threats.
• Consultants working with clients on strategic planning.
• Students needing a structured approach to SWOT analysis for projects or assignments.
• Anyone looking for a simple, easy-to-use SWOT Excel sheet to analyze competitive positions.

Download the SWOT Analysis Template

Ready to get started with your SWOT analysis? Download our SWOT analysis template Excel today.

It’s a simple tool for analyzing strengths, weaknesses, opportunities, and threats in just a few steps. Whether you’re working in Excel or Google Sheets, this template makes strategic planning simple and fast.

Click below to get your template and start making smarter business decisions today.

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About Simple Sheets

Simple Sheets provides tools and resources that simplify spreadsheet tasks. Templates like the SWOT analysis template Excel are designed for businesses and individuals who want to make better decisions and stay organized. If you’re looking for more tools, check out our Balanced Scorecard, Business Risk Analysis, and KPI Management templates.

FAQ

Can I use this template in Google Sheets?

The SWOT analysis template Excel works in both Excel and Google Sheets.

Which Excel versions are supported?

For optimal performance, use Excel 2016 or later.

Can I customize the template?

You can easily update the SWOT categories, grades, and action plan to fit your needs.

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